My mom & dad are great fan of Marathi theater. So I had watched many Marathi plays in my childhood. Very rarely we used to go and watch movies on weekends. I had no attraction for cinema, but I used to direct plays in school & colony. My dad knew that, I am more incline towards creative things, so he introduced me to advertising, said Gauri Shinde in Loksatta — Viva Lounge event in Mumbai. During my college days I had an interest in writing and wanted to do summer job. So dad introduced me to an advertising agency in Pune, where I worked as a copywriter. That was the real beginning of my career.